Archives for March 2012

Three Things You Need to Leap Into Pinterest

As marketers ponder what to do with Pinterest, a few leading companies are reaping considerable traffic and sales from the emerging platform, now one of the most popular social media channels for women 25-54. [Read more…]

The Advantage of Google’s New Search Plus Your World: Indexing Your Content Faster

A Google+ update sent out by internet entrepreneur and founder Paul Allen hints there may be another reason to keep an eye on the recently launched Search Plus Your World. According to the post, Google looks to be indexing web content faster for users who are logged in to its social network than those who are not. [Read more…]

The Anatomy of a Google Search Engine Results Page


1. Paid Advertisements: Usually the first 3 listings on the top left hand-side of the search engine results page (SERP) are paid advertisements – also known as Search Engine Marketing (SEM) or pay-per-click (PPC) ads. These are listings that companies have set up through “Google Adwords”. [Read more…]

Social Media – the 21st Century News Source

People spend over 700 billion minutes per month on Facebook. To put that number in perspective, that’s roughly how long it would take the every single person living in Tampa, FL (population 335,709 in 2010 according to the U.S. Census Bureau) to earn a standard, four-year bachelor’s degree online. [Read more…]

Organic vs Bought online marketing…what’s the difference?

by:Zohare Haider

There are a few things that I truly focus on when considering modifications or upgrades to my corporate social media strategy. Although our process has significantly evolved since we first started our various profiles in 2008, the lessons I learnt from our group office centered around ensuring our online community was built using progressive, organic means. [Read more…]

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